The Super Bowl was last Sunday and as always, it was huge show. The game turned out to be an absolute route with the Seahawks destroying the Broncos by a score of 43-8, but the NFL spent tons of money and it paid off them.
Superbowl 48 pulled in a record setting 111.5 million viewers this past Sunday, a gigantic mark that beat the previous high of 111.34 million viewers set by Superbowl 46. The 111.5 million mark set the highest total television viewership in US history.
The Bruno Mars headlined halftime show actually topped out even higher than the game with 115.3 million viewers; a mark that beat out Madonna and Beyonce's previous highs.
So, even though the game was awful, the NFL and FOX made a ton of money anyways. Each 30 second commercial slot ran about $4 million, or about $0.28 per set of eyes on the television.
I can't believe how much money flies around during events like the Superbowl. Four million dollars for 30 seconds of airtime is incredible. How the hell does the NFL have a tax-exempt status?