With selection Sunday just 3 days away and the round of 64 only a week out, I thought it'd be a good time to take a look at the NCAA March Madness tournament.
March Madness is the annual tournament to crown the NCAA Basketball National Champion. The tournament is a huge deal for most sports fans, especially the gambling type. The tournament drives people from all across the country to Sin City in hopes of making some extra coin watching college hoops. Though Vegas sees a substantial increase in visitors during the tournament, I want to talk about TV ad revenue.
The March Madness tournament generated over $1 billion dollars last year alone! That's more money than NFL generated that amount over the entire football postseason,or more than the postseason ad revenue for the MLB, NBA, and NHL combined.
I was shocked when I saw just how much money the NCAA brings in through the tournament. I fill out a bracket or two every year with various work groups and friends, but over a billion dollars sounds insane.
Ticket info for Regionals at the Honda Center